The city cooperation 'Creative Embassy' was Officially launched in 2017The aim of the collaboration is to join forces, inspire each other, and strengthen the creative industries in Munich and Amsterdam. This initiative was initiated by Creative Holland and the Competence team for the cultural and creative industries of the City of MunichThe Creative Embassy is now entering a new phase, developing, testing, and publicly presenting innovative solutions to common urban challenges in so-called 'Field Labs'. The first to launch is the 'Cities of Things' Field Lab.
Creative Embassy: “I am pleased that we are continuing and deepening our long-term relationship.”
"The City of Munich is working to strengthen and expand its position as a center of innovation. One of our flagship projects is the Munich Urban Colab, jointly established by the City of Munich and UnternehmerTUM. In the startup and innovation center, which opened in June, companies, the city administration, and academia are working together in dialogue with the people of Munich on sustainable solutions for the city of the future."
says Clemens Baumgärtner, Minister for Labor and Economic Affairs of the City of Munich.
"Innovations thrive on external stimulus. The Amsterdam Metropolitan Region has many interesting, innovative companies and shows courage in trying out new ideas – we can certainly learn from that. Therefore, I have high expectations for the synergies that will arise from the collaboration between Amsterdam and Munich, and I am pleased that we are continuing and deepening our long-term relationship."
Munich hopes that its collaboration with Amsterdam will provide insights into topics such as sustainability, the circular economy and urban mobility, particularly with regard to the role of cycling.
