The Digital Association Bitkom surveyed over 200 startups about their collaborations with companies from the 'old economy'. 54 percent of the founders developed new products and services together with established companies. Four out of ten startups cooperate in other ways, for example, through startup competitions. One in six young companies report that established companies hold a financial stake in them.
"During the coronavirus pandemic, everyone is facing unique challenges. Even though many things are more difficult when done alone, cooperation has been neglected during the coronavirus pandemic – on both sides,"
says Bitkom President Achim Berg.
“It is important to stick together and support one another, especially in times of crisis.”
Experience shows that cooperation is worthwhile
The majority of startups surveyed have had positive experiences collaborating with established companies in the past. 61 percent of those who develop products and services or otherwise collaborate with established companies report predominantly positive experiences. Just as many were able to tap into new customers and markets, and over half were able to improve their product. Four out of ten startups report greater professional and technological expertise as a result of the collaboration.
Established companies have also been able to learn from startups, at least according to the young companies surveyed. Almost half report that the two sides complement each other due to their different strengths and weaknesses. However, 27 percent say that established companies benefit more from them than vice versa. Almost two-thirds of startups state that they found the processes at the companies far too slow and complex. At the same time, one in four say that they experienced established companies as arrogant towards startups.
“The cooperation must take place on an equal footing,”
explains Berg.
“It is especially valuable when you are able to recognize and accept your own weaknesses and your partner’s strengths.”
