Happybrush sells various Oral hygiene products and focuses on sustainability in their development. The Munich-based company's portfolio includes, among other things, a vegan toothpaste in recycled packaging and a climate-neutral electric toothbrush. The startup uses its own online shop and over 17 retail partners in the DACH region for sales. Since its founding in 2015 by Stefan Walter and Florian Kiener, Happybrush claims to have sold over five million products. Furthermore, the startup was recently ranked among the top 20 "Fastest Growing Companies Europe 2021“ – with first place in the “Health” category.
“We are very pleased that we were able to gain the support of investors and convince them of our vision,”
says Florian Kiener. And Stefan Walter added:
"With this investment, we plan to further develop product innovations, strengthen our team, and increase our market presence, thereby further strengthening our position in the healthtech ecosystem."
“Happybrush occupies an outstanding position”
BayBG Senior Investment Manager Alexander Ullmann explained:
"Happybrush occupies an outstanding position in the growing oral care market. After acquiring a silent partnership in the company in 2018, we are increasing our commitment with a direct investment to enable the Happybrush team to implement its further technical ideas and exploit its international growth potential in the short and medium term."
"We want to cover the entire entrepreneurial cycle with our investments and therefore also specifically invest in fast-growing, younger companies that align with our sustainable approach. Happybrush, with its focus on sustainable oral care, offers us the opportunity to meaningfully expand our portfolio – and we are pleased to be able to support the company's continued growth."
so Philipp Göhre, responsible for Growth Capital Investments at Haniel.
