According to the results of the Green Startup Monitor 2021, the share of green startups rose to 30 percent of all startups in Germany, up from 21 percent in the previous year. Green startups in the sense of study are those Startups"that, beyond their potential for economic success, also make significant contributions to ecological and social sustainability and thus generate positive externalities." In addition to economic effects such as job creation and returns for investors, green startups also generate a "social dividend."
Green Startup Monitor: Green startups receive less venture capital
The GSM compares green startups with all startups in Germany and finds a number of interesting results. Green startups have a stronger focus on hardware and at least see themselves as more innovative. 42 percent are seeking venture capital, but only 16 percent have already received any. Of all startups, 43 percent rely on venture capital, and 21 percent have already attracted investors. The three biggest challenges facing green startups are sales (63 percent), raising capital (49 percent), and product development (46 percent). Although these figures vary across all startups, non-green startups also face the same problems.
For the study, 1,690 German startups were surveyed online, including 513 companies classified as green startups.
