Expansion: How do startups successfully take their first steps in the Asian market? For example, with the help of German Accelerator, whose "Market Discovery" program provides contacts, mentors, and very specific tips for the respective expansion market. The Munich-based startup VRdirect is using this program to establish itself in the Japanese market. Rolf Illenberger, CEO of VRdirect, reports on his experiences. (Daryan Shamkhali / Unsplash)