In addition to an automated ordering process, Werbezeichen's product platform also offers digital consulting and the option to brand advertising materials in various ways, such as the company logo. Furthermore, the startup, founded in 2017, enables companies to centrally manage their national and international advertising needs. According to Werbezeichen, more than 1,200 companies are among its customers, including well-known Munich-based startups such as Flixbus. Personio and Cluno.
The startup has now secured Donatus Albrecht, Chief Investment Officer of the Aurelius Group, as an investor. The Aurelius Group is an investment group active since 2005 with offices in Munich, London, Stockholm, Madrid, and Amsterdam. The amount and valuation of the investment have been kept confidential.
Advertising market hardly digitalized
"The advertising materials market in Europe is still barely digitized and, with a volume of approximately €12.5 billion, is very attractive. With its digital ordering process and scalable processes, Werbezeichen is ideally positioned for strong organic and inorganic growth. Florian Ganss's team brings the necessary combination of many years of industry experience and that of a technology startup,"
explained Donatus Albrecht its commitment to Werbezeichen. The startup plans to use the additional funds to expand the platform and intensify marketing and advertising activities to acquire new customers. It also intends to expand its sales and key account team, which already operates at two locations.
"We are pleased to have Donatus Albrecht as an experienced investor and partner who shares our vision of a comprehensive and efficient digital advertising platform. This financing not only gives us more flexibility in planning and implementing our growth strategies, but Donatus can also support us with valuable experience and strategically important contacts,"
so Florian Ganss, CEO of Advertising Signs.
