The startup 4.screen, founded in early 2020, is developing a scalable platform, which connects digital vehicles in real time with the shops along their routeThe startup says this interactive integration will complement and significantly improve the navigation and driving experience. This will help drivers decide where and when to stop during their journey.
Drivers receive recommendations tailored to their interests. This concept, familiar from search engines, online shops, and social media, is thus transferred directly to the car. The automaker increases customer value with relevant suggestions and can generate additional revenue through 4.screen. The solution offers local businesses the opportunity to target drivers and turn them into digitally addressable customers.
“The crucial building block for the digitalization of the automotive industry”
"Such platform approaches are the necessary building blocks for making the digitalization of the automobile scalable. 4.screen, with its innovative B2B platform, offers automakers the opportunity to build digital business models without losing the customer interface to Google & Co. I am firmly convinced that this approach is the decisive building block for the digitalization of the automotive industry,"
explained Matthias Müller, who himself invested in 4.screen. The automotive executive was Chairman of the Board of Management of Volkswagen AG from September 2015 to April 2018, a member of the Board of Management of Porsche Holding, and Chairman of the Supervisory Board of Audi. Since 2020, he has been Chairman of the Supervisory Board of Piëch Automotive, a Swiss automotive company that develops electric sports cars.
According to the company, 4.screen is already working with numerous automotive manufacturers and mobility service providers. The current focus is on the integration of the platform. In addition, the Startup The goal is to roll out the platform directly across the entire fleet, i.e., across millions of vehicles of an automobile manufacturer, with a single integration step. The platform's launch is planned for mid-2021. The exact amount of the now announced seven-figure financing round is not known.
