Munich startups and small businesses say “No!” to Black Friday and instead donate a portion of their sales this week, November 23rd – 29th, 2020, to a charitable project, more precisely to the Munich Association Greencity.
The idea behind the campaign is to encourage consumers to invest in local and smaller businesses that cannot – and do not want to – participate in the Black Friday discount battle to the extent that the big players in the market can.
Less discount, more conscious consumption
To raise consumer awareness, 13 Munich-based startups and companies have joined forces and will not offer any discounts during the week of November 23-29, 2020. A portion of this week's sales will be donated to Greencity eV.
13 participating startups and companies
Ambiletics: Yoga and activewear made from recycled PET bottles
Athletics Room: Fitness studio in the center of Munich for functional, athletic training
The Children: Label for children's products that are anti-allergenic and made in Germany
The intolerant Isi: Health food in organic quality, also for those with intolerances
Fancy Drinks: Drinking bottles that combine functionality, sustainability and design
NaschNatur: Superfood ice cream pralines made from 100 percent organic ingredients
Omlala: Sustainable, fairly produced yoga shirts
PicturedbyBetty: Product and image photography for founders and startups
Planetics: Platform for sustainable and fair sportswear and articles
Rebag: Recycled reusable bags for fruit, vegetables, bread, soap and much more, produced in social institutions in the region
Sagittamed: Natural/Minimalist Skincare and Supplements
Dining dress: Beeswax wraps for food such as fruit, vegetables, bread or cheese; plastic-free and reusable
Time powder: smoothie powder made from natural ingredients
