Yamo preserves its baby food not through heat, but through high pressure. The high-pressure pasteurization process, or HPP for short, is said to be more gentle on vitamins and flavor than heat sterilization, as bacteria are killed within minutes.
With this innovative approach, the Munich-based startup has won over renowned investors in a recent financing round. Participating in this round are Five Season Ventures, the lead investor, along with Swiss Entrepreneurs Fund, Ringier Digital Ventures, Müller Ventures, btov Partners, Polytech Ventures, BackBone Ventures, and Fundament.
New markets and new products
The newly raised €10.1 million will be used for expansion into new markets and to help bring new products to market. For example, yogurt and milk drink alternatives for children are planned.
Yamo was founded in 2016 by Tobias Gunzenhauser, José Amado-Blanco, and Luca Michas with the goal of bringing healthier and more sustainable nutrition to market for babies and children. In Germany, Yamo products are being sold on a trial basis in selected Edeka and Rewe stores. Interested parents can also create a meal plan on the Yamo website and then receive the corresponding baby food directly to their home at the desired delivery frequency.
“We are investing in the future market leader”
Niccolo Manzoni, Managing Partner at Five Seasons Ventures, says about the current investment:
"Consumers are increasingly focused on the quality of the food they buy. They are more health-conscious and considerate of their food intake. We're observing that parents are also becoming more conscious about how they feed their children. We've analyzed the baby food sector very closely for two years and are confident that Yamo has the right positioning, the right offering, and the ideal brand to lead this category. At Five Seasons, we invest in future market leaders, and we're excited to support Tobias, Luca, Jose, and the rest of the Yamo team."
