Anyone familiar with Munich's startup scene is probably familiar with the Munich coffee roastery's black barista van. In addition to selling excellent coffee at events, the Munich-based company has primarily earned money through its own events. Co-founder Benjamin Gröschel shares in the #CoronaUpdate how his startup has repositioned itself.
Like many other young companies, the Munich coffee roaster has lost a significant part of its business model due to the Corona crisis. As Benjamin Gröschel reports, Startup took the crisis as an opportunity to look for new business models and, together with its partners, quickly found them.
“I am convinced that the crisis offers an opportunity to create added value.”
On the one hand, the coffee startup sends coffee to customers and employees on behalf of companies and with their branding — as a gift to be remembered during difficult times or as a motivational boost in the home office.
The Munich-based company has also followed the example of many event organizers in the digital world. Their virtual coffee tastings are aimed at corporate clients, among other things, as team-building activities. Despite all the challenges of the crisis, Benjamin Gröschel says:
“I am convinced that the crisis offers an opportunity to develop and launch new formats that will create added value beyond the Corona period.”
Here you can see the complete #CoronaUpdate with Benjamin Gröschel from the Munich coffee roastery:
