Nethansa makes life easier for Amazon sellers with its Clipperion platform. We asked the Munich-based company with roots in Poland our 7 questions.
Munich Startup: Who are you and what do you do? Please briefly introduce yourself and your services!
Nethansa: Nethansa is the leading provider of AI-driven E-commerceAutomation solutions. Our SaaS software Clipperon is the only e-commerce platform that automates and optimizes commerce on Amazon across the entire customer lifecycle and in all areas of commerce: from pricing, sales, taxes, and logistics to returns management and customer service. Our target customers are all retailers and brand manufacturers who sell on Amazon or want to tap into the world's largest marketplace as an additional sales channel. Our mission: With Nethansa, anyone can become a global retailer.
Munich Startup: But that's been around for a long time!
Nethansa: That's no question. But seriously: As mentioned above, there is no other platform solution that truly automates and optimizes the entire trading process on Amazon. Our software, Clipperon, actually trades largely automatically—and much more efficiently and quickly than humans ever could.
Munich Startup: What are the three main ingredients for your recipe for success?
Nethansa: A unique software with AI, a good international team with plenty of experience in retail and e-commerce — and the combination with the largest marketplace in history.
Looking for scaling opportunities
Munich Startup: Let’s get down to business: How is business going?
Nethansa: Steep growth — in 2020, we expect 60 new customers in our home country of Poland alone. In addition, there will be approximately 20 new customers in Germany. In 2020, Clipperon will also be available as a pure SaaS version. This means that Clipperon will not be sold as a service/software package as before, but also as a pure software solution without service. In this model, Clipperon is available starting at just €99 per month and is aimed primarily at retailers already active on Amazon. Furthermore, this subscription model is also aimed at the smaller of the more than 5,000,000 Amazon sellers worldwide. This opens up completely new scaling opportunities for Nethansa.
Munich Startup: What does Munich mean to you?
Nethansa: As Amazon's largest European market, Germany is the next big and logical step for Nethansa's expansion plans. In Munich, we're practically across the street from Amazon Germany's headquarters, which makes contact easier. Location factors also play a role: The startup scene and funding opportunities are excellent. Only the search for parking and high rents often push the workforce (in addition to Bavaria, people from North Rhine-Westphalia, Franconia, and the Electoral Palatinate are particularly well represented here) to their limits.
Munich Startup: How does your startup become the next unicorn? Or will we see you soon at Epic Fail Night?
Nethansa: If no big fish swallows us first, transforming into a unicorn is definitely an option.
Munich Startup: Isar or English Garden?
Nethansa: Both are close to each other, but we're more water-oriented: Nethansa is from Gdansk and therefore has many excellent sailors in his ranks. However, none of them have ever made it to the Isar River with their boat. Our colleagues usually fly to the Isar or the English Garden—but often they just go to Amazon, where there are no boat parking spaces.
