The sporting goods online shop Keller Sports has secured its 17th Shop Usability Award in the past four years. The Munich-based company's financial results are also showing a sharp upward trend.
The Munich-based company was named winner of the Shop Usability Award in the category “Most Innovative Online Shop” last week. According to the organizers, the aim of the award is to
To highlight creators who, with creativity, commitment, and dedication, ensure a user-friendly shopping experience in online shops. The online shop won the award for the second time after 2017, according to Moritz Keller, Co-founder and Managing Director:
“The fact that we are the most innovative player in Germany again this year is a great compliment to our entire Keller Sports team.”
Online shop grows by 70% this year
The jury recognized the company's innovative spirit, citing the first paid premium membership in the sports retail industry and the sports rewards app Keller Smiles, launched in 2018, as the most recent examples. Co-founder and CEO Jacob Keller says:
“The award for Germany’s most innovative online shop is the 17th. Award from Keller Sports over the past four years, which, in addition to our strong growth—this year Keller Sports GmbH grew by over 70% and our new sports lifestyle brand Keller x multiplied its sales compared to the previous year—is a nice external recognition of our successful development."
