The Munich-based startup Parcellab has successfully completed its multi-million Series B financing round. Capnamic and existing investors such as Coparion invested in the shipping communications specialist.
Parcellab describes itself as Post checkout experience platformFounded in 2014, the company offers online retailers a technology that can be integrated into any store as a white-label solution. This allows online stores to manage the entire customer journey, strengthen customer loyalty, and leverage upselling potential. According to Parcellab, the improved post-order experience offers great potential to delight customers, retain them as fans, and generate more sales.
In January 2018, the startup also completed its Series A financing round in the seven-digit rangeWith the fresh capital, Parcellab plans to expand its technology and massively expand its team to strengthen existing international locations and open up additional markets.
Financing for technology and team expansion
“Thanks to the new round of financing, we can not only further refine our technology, but also significantly strengthen our team to raise even more awareness of this long-underestimated part of the customer journey,”
so Anton Eder, co-founder of the Munich startup.
"Ever-increasing acquisition costs are making customer loyalty increasingly important in retail. Parcellab, with its outstanding team and product, is in a unique position to define and lead the post-checkout experience category,"
says Christian Siegele, Managing Partner at lead investor Capnamic Ventures. After a steep growth curve in recent years, the Munich-based startup now employs around 50 people, operates three locations — in Munich, London, and Paris — and counts over 350 retailers and brands among its customers, including Ikea, Lidl, Mediamarkt Saturn and Fressnapf.
“Parcellab’s solution is technically sophisticated, easy to implement and achieves impressive KPIs for customers with a rapid return on investment (RoI),”
explained Christian Schulte, Investment Professional at existing investor Coparion. He adds:
“Therefore, rapid expansion into Europe is the next logical step.”
