Runtastic founder Florian Gschwandtner and food-focused venture capitalist Square One Foods are investing in the food startup Frank Juice. The Munich-based company now aims to strengthen its position in retail and expand sales and marketing.
The Munich-based startup was founded in 2014 and sells cold-pressed, natural fruit and vegetable juices in Germany and Austria. The Austrian investors will support the company both financially and strategically. Runtastic founder and investor Florian Gschwandtner says:
"As an athlete, healthy and practical nutrition has always been a priority for me, so I'm happy to be able to support the team with my experience as a founder."
“The goal is to supply retailers nationwide”
The Munich-based juices can be purchased through the company's own online shop and in brick-and-mortar retail stores. According to the company, Frank Juice sold almost 1 million bottles of juice last year. With the investment, the three founders intend to Marco Gariboldi, Daniel Andreoli and Korbinian Gerstl now further strengthen their position in the retail sector and expand sales and marketing. They say:
“The goal is to gradually supply the retail trade as comprehensively as possible and to drive expansion into the neighboring countries of Austria and Switzerland.”
Frank Juice currently employs around 10 people and is based in Munich. Details about the size of the investment were not disclosed. However, the company stated that the investors hold a minority stake.
