Since 2011, Freshfoods has been trying to establish itself in the German online supermarket market. Now, the subsidiary of regional retailer Feneberg has had to announce its closure. The Munich-based delivery service is being discontinued and transferred to Bringmeister.
“Despite great efforts and a lot of passion, we unfortunately have to stop our own deliveries due to the high investments […].”
With these words, Freshfoods from its customers. However, they should still be able to order their groceries and other items online, but only then through the service provided by Bringmeister.
The product range of the Munich-based online supermarket service — a subsidiary of the Allgäu retail chain Feneberg — recently included around 8,000 items, including many regional products and own brands.
Competitive pressure & poor figures
A possible reason for the end of Freshfoods is the strong competition from other providers such as the delivery service of Rewe and Bringmeister, the partner service of Edeka. Since last year, Fresh, Amazon's delivery service, has also been active in Munich.
Freshfoods’ figures also indicate that the service has not been successful in Munich: Between 2015 and 2016, for example, the annual deficit was said to have been just under two million euros.
