Adnymics, a solution provider for intelligent package inserts, was once again able to raise a mid-seven-figure sum in another financing round.
Adnymics will use the fresh capital to expand its European business and further scal the product. The focus will be on integrating the Adnymics solution into large accounts. Investors in the startup, founded in late 2014, include the participating business angels, Bayern Kapital GmbH as well as the TAKKT investment company and the Rising Generation (owner family of the LEIPA Group).
Targeted customer approach — increased customer loyalty
With its intelligent package inserts, the company enables online retailers to target customers within the package – without the time-consuming process of obtaining customer consent, as is the case with other forms of direct marketing. In competition with players like Amazon, online retailers thus achieve increased customer loyalty and larger shopping baskets, which demonstrably contribute to store success.
Linking of online and offline business is made possible
To achieve this, Adnymics' software analyzes the purchasing behavior of online shoppers and creates appropriate product recommendations in an intelligent package insert based on their individual interests. In addition to personalized communication and high-value content, the startup, led by Dominik Romer (CEO) and Tobias Kieltsch (COO), also focuses on integrating new technologies: For example, the automated use of geo-targeting allows retailers to link their online and offline business.
"Demand for a solution that allows online retailers to retarget customers and encourage repeat purchases without requiring a separate opt-in is growing immensely. The newly acquired capital enables us to keep pace with this rapid market growth and, in addition to expanding our offering, also further expand our team,"
says co-founder and CEO Dominik Romer.
