Entrepreneurship Venture Capital (UVC) invests together with Senovo and business angel Alexander Brühl invested in the Munich-based startup Loyalty Prime. The €1.5 million financial injection is intended to accelerate the market penetration of the cloud-based customer loyalty platform.
The Munich-based startup Loyalty Prime is a software-as-a-service (SaaS) provider of customer loyalty platforms. Founded in 2014 and previously self-financed, the company recently secured a €1.5 million Series A round. With this funding, Loyalty Prime plans to rapidly expand its business within Europe, with North America and Asia also on the horizon.
The cloud platform currently employs 60 people and, in addition to its headquarters in Munich, has offices in London and New Delhi. The two founders—Christoph Straub from Munich and Kunal Mohiuddin from New Delhi—and their team have already implemented major projects within a very short period of time.
Regarding financing, Christoph Straub, Managing Director at Loyalty Prime:
"We at Loyalty Prime are very pleased to have found the perfect combination of investors in Senovo, UVC, and Alexander Brühl, who bring the right mix of SaaS experience and growth financing to help us accelerate our growth story."
The investors were convinced by the innovative product, which meets the current needs of a modern customer loyalty program, and by the drive and expertise of the founders.
Further information about the early stage venture capital company Entrepreneurship Venture Capital (UVC).
