Nothing can replace face-to-face contact. That's why it's sometimes important for digital startups to present themselves to the public at trade fairs. The Federal Ministry for Economic Affairs and Energy will cover a large portion of the costs for startups' trade fair presence next year, subject to certain conditions.
The funding program finances up to 601,000,000 of startups' trade fair costs for stand rental and construction up to twice a year. Joint stands are supported in each case. In 2017, participation at 58 exhibitions is eligible, including CeBIT in Hanover, dmexco in Cologne, and the Munich events BAU, LOPEC, transport logistic, Intersolar Europe, LASER World of PHOTONICS, and productronica. A list of all trade fairs can be found here. here.
Eligible trade fairs are those that have at least 151,448,000 foreign exhibitors and 101,448,000 foreign visitors and are certified by the FKM – Society for the Voluntary Control of Trade Fair and Exhibition Statistics.
Further information on the funding program is available at Association of the German Trade Fair Industry (AUMA).
