How is that even possible? You certainly don't decide to found three startups by chance. Patrick Maghazehi doesn't just work more – he works differently. Instead of spreading himself too thin, he meticulously structures his day around his three companies. Each project has its designated time slot, every decision follows a clear priority. Without this structure, juggling three startups, two children, and family life simply wouldn't work.
Pitch & People Episodes
PITCH & PEOPLE Episode 28: NutriSync
20 kilos more – and no suitable app on the market
The starting point for everything is a very personal one. Around 20 kilos of excess weight prompted Maghazehi to take a closer look at nutrition. But what he found didn't convince him: too rigid, too generic, not tailored enough to everyday life. So he started building his own... Nutrisync his first own solution – an app that thinks about nutrition in a flexible and data-driven way.
Shortly thereafter Marginos and Fieldbrain – both stemming from concrete problems in their immediate environment. While Marginos provides car dealers with data-driven decisions for margin optimization, Fieldbrain automates follow-up work in the field. Three ideas, three markets – and one founder driving them forward simultaneously. Patrick Maghazehi explains this balancing act in the Videocast Pitch & People so:
"I focus on three projects daily, which I really combine in the morning, at noon, and in the afternoon. This involves various meetings with the co-founders, events, etc., and we've now reached the point where we have the tasks very well divided."
Lack of sleep, pressure, family – and still three startups
But the road to success is anything but smooth. Especially in the initial phase, Maghazehi reaches his limits. Lack of sleep, constant stress, and the challenge of balancing family and starting a business are part of everyday life.
"Sometimes I was at the computer until two or three in the morning, then I'd get up again the next day and continue. There was a point where I thought to myself, is it all worth it if I don't have any time anymore? But now I realize, yes, this is what I want to do."
Today, many things seem more structured. Tasks are distributed, processes are clearer, and the workload is more manageable. What remains is the high standard – and the willingness to take risks.
Maghazehi has self-financed all three startups so far. Only now, with growing traction, especially with Nutrisync, is fundraising becoming a more prominent focus. The next step has been taken – but it also raises new questions.
Patrick Maghazehi is a Munich-based serial entrepreneur and co-founder of NutriSync, an AI-powered platform for personalized nutrition that translates individual data and wearables into practical recommendations. Besides NutriSync, he also has Marginos co-founded a software solution for car dealerships that enables data-driven decisions for margin optimization, as well as Fieldbrain, an AI-powered voice-to-CRM platform that automates follow-up in the field. Prior to founding his company, Maghazehi gained experience in sales and in building e-commerce and distribution businesses.
Three companies, one vision: Why money is not the most important KPI
Investors ask a crucial question: Can someone truly lead three startups simultaneously with focus? Maghazehi counters this skepticism with clear prioritization and a strong team behind him. His motivation extends beyond traditional KPIs anyway. For him, what matters most is whether the products work and whether they resonate with users.
"With Nutrisync, I want to build the first Nutrition Intelligence Layer that helps people sustainably improve their health without giving them static and generic plans."
Despite all the parallels, the emotional decision remains clear: If he had to choose one of his startups today, the choice would be obvious. Nutrisync is and will remain his passion project.
