Pina Earth, the market leader for certified climate protection projects in German forests, and the green electricity provider Yello have launched a long-term partnership to promote forest conversion in Germany. The goal of the collaboration is to make German forests more resilient to the effects of climate change and increase their CO₂ storage potential through sustainable projects.
Climate-fit forest through innovative partnership
The cooperation aims to convert monocultures into climate-resilient mixed forests. To this end, Yello is investing in four forest projects in Germany. – More are to follow. Through the cooperation, more than two million square meters of forest are already being made climate-fit for the long term. Pina Earth relies on innovative digital solutions and scientific forest growth simulations to monitor and transparently document the progress of the projects. Gesa Biermann, Founder and Managing Director of Pina Earth, explains:
"With Yello, we have gained a partner who sees climate protection not as an obligation, but as an opportunity. This partnership demonstrates how companies can take responsibility while simultaneously inspiring their customers to take real action on climate protection."
Supporting Pina Earth is particularly important because healthy forests not only act as carbon sinks, but also enhance biodiversity and remain a habitat for many species. The initiative ensures that these forests are protected for the long term and play a vital role in the fight against climate change.
Climate protection contribution for Yello customers
Since 2025, every new Yello contract for household electricity, heat, and gas has automatically included a climate contribution of €2.50 per contract. This contribution flows directly into Pina Earth projects, thus promoting sustainable forest management. Through this measure, Yello customers are actively involved in climate protection. They support the increase of ecological diversity in existing forests and the reforestation of degraded areas.
"It's important to make positive changes visible on our own doorstep to inspire enthusiasm for climate protection. The climate protection contribution is a concrete measure that we implement together with our customers,"
says Patrick Bottermann, Head of Sustainability at Yello.
The collaboration demonstrates how companies from different sectors can work together to develop innovative and practical solutions for climate protection. It highlights how large companies can also take concrete steps toward a sustainable future with their customers.
