Hula Earth makes biodiversity and nature measurable with the help of sensors and satellites. Startup, founded in 2023 by Florian Geiser and David Schmider, has now successfully completed a pre-seed financing round of €1.6 million. The fresh capital will be used for the Munich-based startup's expansion plans. The round is led by Point Nine Capital, with participation from Climate Founders, Partners in Clime, WithEarth, and renowned entrepreneurs such as Lawrence Leuschner (Tier Mobility), Kilian Kaminsky (Refurbed), Florian Hildebrand (Greenlyte Carbon Technologies), and Markus Linder (Zoovu). The European Space Agency (ESA) also officially supports the project. Florian Geiser, co-founder and CEO of Hula Earth, emphasizes his company's forward-looking approach:
"More than half of global GDP depends on nature. Only by monitoring the state of nature with on-the-ground data and working toward a sustainable state can we ensure access to ecosystem services and food and medicine security for future generations."
Hula Earth eliminates manual data entry
Hula Earth operates with a two-part monitoring system:
- Firstly, with a network of proprietary intelligent sensors (BioT devices) that automatically collect environmental data and bioacoustic recordings and are capable of identifying over 6,000 different species. And
- on the other hand, with an innovative integration of soil data with satellite images, which enables comprehensive insights into biodiversity.
This system eliminates manual data collection and enables scalability across large areas. Hula technology is particularly attractive to companies in the food production, cosmetics manufacturing, and infrastructure sectors, enabling them to track environmental impacts across their entire value chain, reduce business risks through improved biodiversity management, and make data-driven sustainability decisions.
“So far, there has been a lack of scalable solutions”
Pawel Chudzinski from Point Nine Capital, says:
"Biodiversity loss is one of the defining challenges of our generation. We believe that innovative technology can help organizations measure and manage their impact on biodiversity, but until now, scalable solutions have been lacking. We were impressed by Hula's approach of combining hardware and software technologies into an integrated biodiversity monitoring platform. We are pleased to support the team behind Hula in their important work."
And Florian Geiser adds:
"Fortunately, many land-use companies are already optimizing biodiversity to increase climate resilience and crop quality. The demand for primary data is increasing rapidly, and not only due to new reporting requirements."
