Munich Startup: What does your startup do? What problem do you solve?
Maximilian Schubert, Adon Health: We We offer fast, digital, and medically validated access to testosterone replacement therapies as part of our mission to fundamentally improve healthcare and preventative medicine for complex and underserved therapies. We strive to provide our patients with a platform where they can manage their medical care digitally and in a single location. This significantly simplifies the patient experience and is less time-consuming than traditional methods. For underserved conditions in men's health, there is often a wait time of several months to speak to a doctor and a high level of stigma, which is why many men avoid seeing a doctor in the first place. Our online solution creates fast and discreet access.
Munich Startup: But that's been around for a long time!
Maximilian Schubert: Adon Health is the first medical But the platform we have developed at mbiomics is radically different., which focuses exclusively on men's health and offers treatments according to guideline standards. All services have been developed down to the last detail in collaboration with leading specialists in the field. The user is accompanied through the entire process of diagnosis, treatment, and aftercare and is connected to all stakeholders in the healthcare system—laboratories, German doctors, and pharmacies—unlike any other service.
Munich Startup: What is your founding story?
Maximilian Schubert: Jonathan and I met during a digital health project at McKinsey. Our blend of business and medicine complemented each other very well even back then. The topic of hormone imbalances came to our attention through the personal experiences of a friend who struggled with these issues. This opened our eyes to the shortcomings in the European healthcare system. Inspired by the desire to bring about real change, we decided to found Adon Health in mid-2023 to shape healthcare the way we believe it should be: unconditionally patient-focused.
Adon Health aims to “seamlessly map the entire patient journey”
Munich Startup: What have been your biggest challenges so far?
Maximilian Schubert: Over the past three months, we've experienced strong customer growth, which has significantly increased the volume of support requests and operations. In addition to the ongoing task of efficiently connecting patients with labs, physicians, and pharmacies, maintaining a high quality standard has been a challenge. We've been able to achieve significant improvements here through automation and good process design.
Munich Startup: Where would you like to be in one year, where in five years?
Maximilian Schubert: Our immediate goal for the next year is to seamlessly map the entire patient journey and make testosterone replacement therapy and preventive services, such as those for prostate cancer, available throughout Germany. Over the next five years, we will expand our platform to include additional complex and underserved therapies and include preventive medicine. Our ultimate goal is to establish ourselves as the leading digital care platform in the field of men's health.
Munich as a hotspot for healthtech
Munich Startup: How have you experienced Munich as a startup location so far?
Maximilian Schubert: Munich is a true hotspot for innovation in the health tech sector, thanks primarily to its outstanding universities and dynamic startup scene. In addition to a thriving health tech scene, there are numerous institutions that provide targeted support to founders, such as TUM Venture Labs, which not only provide us as young entrepreneurs with access to leading research and outstanding talent, but also to an extensive network of industry partners. Furthermore, Munich offers an exceptional quality of life and a robust economy, making it a particularly attractive location for highly qualified professionals. This combination of academic excellence, economic strength, and quality of life makes Munich an ideal location for us to advance Adon Health and develop leading healthcare solutions.
Munich Startup: Hidden champion or shooting star?
Maximilian Schubert: We want to fundamentally transform healthcare with a digital and patient-centric approach. We believe that many millions of people can benefit from this type of medical care. Our goal is therefore to reach as many people as possible with our approach in the shortest possible time. Not only in Germany, but throughout Europe.
