6 tips for a successful rebranding: When founders are just beginning their startup journey, finding the perfect name for their company or product isn't necessarily their top priority. Therefore, it's not surprising when a startup changes its name or at least rebrands its product. But what should they keep in mind? We spoke about this with Andrea Schneller, CEO and co-founder of Koorvi. She talks about the rebranding of her startup and gives practical tips for founders who are facing similar steps. (Photo: Koorvi)