Sustainability as a benefit program for companies: The Munich-based startup Guud was founded in 2021 by Alina Friedrichs and Susanna Mur. The founders want to inspire people to adopt a sustainable lifestyle and be conscious consumers. To this end, they have created a benefit card for company employees that allows them to shop at 10,000 sustainable locations. An interview with Susanna Mur. (Photo: Guud)